The basic Instinct

The basic Instinct
In 1750, a certain John Holker created the “Book of Samples” of the textile industry of France, in which eight models of trousers were depicted, strongly resembling modern jeans. However, the inventor of jeans in the modern understanding is Levi Straus, born in Bavaria in a large Jewish family, since 1829 a citizen of the United States. In March 1853, Levi moved to his sister in the San Fran Francisco enveloped in the gold rush, seizing, at the request of the brother-in-law, a load of coarse cloth to cover the walls. Continue reading →