LICENSES
Company Diesel has grown from a company engaged in the production of ordinary jeans and clothing, to the world brand, offering the maximum of creativity and novelty. Patent is a…

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Nonstandard classic or windy fashion?
The classic cut of jeans presupposes a double line, 2 pockets on the back, 3 in front, rivets on corners of pockets and blue denim, eternal, like the love of…

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Maybe Levi's were not the first
In the Roman Museum of Rizorgimento, which was solemnly opened after a 20-year renovation in the presence of President Champi, Giuseppe Garibaldi’s hiking trousers attracted everyone’s attention, in 1860, the…

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rivets to reinforce seams

Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading

Jeans: one and a half century frantic success
Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more. His name was…

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Fashion jeans are dangerous for the nerves
Stylish hips with low waist jeans, which have become popular by Britney Spears and Christine Aguilera, can be harmful to health. At the extreme, it is claimed by a Canadian…

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Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

...

Jeans for a developed socialism, or How was the fabric tempered?
In the era of developed socialism (1971−1991) the deficit was just total. He faithfully served the party in keeping people in obedience. “Make love, not war,” the hippies called in…

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