Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

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Philosophy of season
Have you ever realized that you, the youth of today, are subjected to the dangers of aging? By 2050, 30% of the world's population will already be over 60. And…

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PRODUCTS
Diesel Diesel does not follow typical trends. Diesel's style is genuine in his fashionable fantasies, progressive and at the same time a little racial, but he always reflects a special…

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painted with natural indigo

Jeans: one and a half century frantic success

Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more.

His name was Levi Straus. Seventeen years old, he left his homeland in order to settle in New York. But in the middle of the last century, the gold rush abandoned him in San Francisco, where tens of thousands of gold and luck seekers gathered. Continue reading

Jeans - history, modernity, recent trends
In 1969, the magazine "American Fabrics" published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods…

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Yeah hello jeans!
Jeans are an integral part of the wardrobe of every modern person. These are clothes that you can wear both at work and at a party, and, most importantly, jeans…

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Jeans: one and a half century frantic success
Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more. His name was…

...

Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

...