Maybe Levi's were not the first
In the Roman Museum of Rizorgimento, which was solemnly opened after a 20-year renovation in the presence of President Champi, Giuseppe Garibaldi’s hiking trousers attracted everyone’s attention, in 1860, the…

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How did Giuseppe Garibaldi contribute to modern fashion?
About Giuseppe Garibaldi (1807−1882) heard - and even studied in school - almost everyone. He was a patriot of Italy, a fighter for the independence and unification of the country.…

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Eternal classic. Jeans
Coco Chanel changed the history of fashion, creating in 1926 a "small black dress" made of muslin with a long string of artificial pearls. His appearance was preceded by a…

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painted with natural indigo

Jeans: one and a half century frantic success

Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more.

His name was Levi Straus. Seventeen years old, he left his homeland in order to settle in New York. But in the middle of the last century, the gold rush abandoned him in San Francisco, where tens of thousands of gold and luck seekers gathered. Continue reading

Jeans: less banned - more creative!
Jeans for many years were part of the American "uniform": you can hardly find an American, in whose wardrobe there is no at least one pair of jeans. They are…

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How to make jeans unique
1. Rivets Buy a shop in the shop. Modern rivets do not need to be hammered with a hammer - they have petals on one side. Punch rivet material, zagnite…

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How to "extend the life" of children's jeans?
Everyone knows jeans are a necessary thing. In a way - “a magic wand” for many. We put them on a trip to the country, on vacation, many are not…

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The whole world has learned about Turkish denim
The magazine "Sports & Jeans Wear" once again took its place in those markets that are of great importance for the industry. First of all, at the exhibitions, the latest…

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