Jeans: one and a half century frantic success

Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more.

His name was Levi Straus. Seventeen years old, he left his homeland in order to settle in New York. But in the middle of the last century, the gold rush abandoned him in San Francisco, where tens of thousands of gold and luck seekers gathered. Continue reading →