Colins plans growth in Europe through Bigstar
The Eroglu Group plans to sell the Bigstar brand in Europe in five years to exceed 300 million euros. The Eroglu Group has already achieved great success on the Russian…

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How to "extend the life" of children's jeans?
Everyone knows jeans are a necessary thing. In a way - “a magic wand” for many. We put them on a trip to the country, on vacation, many are not…

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Jeans: less banned - more creative!
Jeans for many years were part of the American "uniform": you can hardly find an American, in whose wardrobe there is no at least one pair of jeans. They are…

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not invent jeans

Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading

Jeans hike

It is difficult to find a woman in whose wardrobe there are no jeans. Ladies purchase them regularly, like pantyhose, right – not so often. Jeans buy for work and leisure, in the village and on the way out. Colors, facades and patterns change, the main thing remains – convenience.

Do not hope that the thing chosen by you will be perfected simply because you liked it. Be skeptical about the assurances of the sellers that “everything in these jeans is native,” primordial and natural, like the name of American pieces. Make a complete check on the model you want to purchase. Continue reading

Blue coming …

Workwear, streetwear, fridaywear … The names of jeans include all marketing concepts intended for tribes of bats, rappers, bikers, “travelers” of the new generation, hippies … And here it is: in 1996, Finjen, as a reformer of the unformative “ryan” group, in an Italian fashion company. licensed by Kelvin Klein, sold three million couples … Understand that time passed between the sixties and nineties, it can be explained by the fact that Levis 501 models, slim fit jacket or jeans 505 models – the first jeans with zippers – became a classic . Continue reading

Jeans coming season. What are they?
Did you know that the name of the most fashionable and popular clothes "jeans" comes from the word Genoa (in English Genoa)? Yes, yes, that was how it was ...…

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How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

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Philosophy of season
Have you ever realized that you, the youth of today, are subjected to the dangers of aging? By 2050, 30% of the world's population will already be over 60. And…

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Jeans for a developed socialism, or How was the fabric tempered?
In the era of developed socialism (1971−1991) the deficit was just total. He faithfully served the party in keeping people in obedience. “Make love, not war,” the hippies called in…

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