Maybe Levi's were not the first
In the Roman Museum of Rizorgimento, which was solemnly opened after a 20-year renovation in the presence of President Champi, Giuseppe Garibaldi’s hiking trousers attracted everyone’s attention, in 1860, the…

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Jeans coming season. What are they?
Did you know that the name of the most fashionable and popular clothes "jeans" comes from the word Genoa (in English Genoa)? Yes, yes, that was how it was ...…

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How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

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mobile phones does not cause

Jeans will come to change the suit of radiation protection

Very soon, the sellers working in the sections of denim clothing will not make rounded eyes when they hear a request to put on jeans with radiation protection. They will simply lead customers to regiments with products from Levi Strauss. Managers of the company decided to play at the start of people and announced the release of a clothing line that will protect against the radiation of mobile phones.

These jeans will be called Icon S-Fit. It is argued that they will have an “anti-radiation” subquadrank. The decision to equip jeans with such protection was taken after marketing research, in the course of which it became clear that people following the fashion would follow medical information. Messages about the possible dangers of cell phones are contradictory, but they are. Continue reading

Jeans: one and a half century frantic success
Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more. His name was…

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In good jeans, everything should be comfortable
Jeans are all. On a walk, on a visit, to the club and even for work - everywhere fit pants, stitched sometime in America, like clothes for workers. But they…

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Jeans for women
It is not a secret for anyone that this product of American culture has already become the real property of modern civilization, one of the symbols of the twentieth century.…

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Jeans for women
It is not a secret for anyone that this product of American culture has already become the real property of modern civilization, one of the symbols of the twentieth century.…

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