Nonstandard classic or windy fashion?
The classic cut of jeans presupposes a double line, 2 pockets on the back, 3 in front, rivets on corners of pockets and blue denim, eternal, like the love of…

Continue reading →

The basic Instinct
The basic Instinct In 1750, a certain John Holker created the “Book of Samples” of the textile industry of France, in which eight models of trousers were depicted, strongly resembling…

Continue reading →

Maybe Levi's were not the first
In the Roman Museum of Rizorgimento, which was solemnly opened after a 20-year renovation in the presence of President Champi, Giuseppe Garibaldi’s hiking trousers attracted everyone’s attention, in 1860, the…

Continue reading →

industrial groups

Press release of the company “DIESEL”

“Having started our activities, as a company wanting to produce high-quality clothing, Diesel has become a part of youth culture.”

COMPANION

Diesel is an advanced international design company engaged in the creation and production of jeans, casual wear and accessories. Diesel is a leader in the creation of new materials, production methods and quality control, product presentation, which serves as the guarantee of its beautiful products. The company is represented by 6000 outlets and 200 branded stores in more than 80 countries of the world. Continue reading

Jeans: less banned - more creative!
Jeans for many years were part of the American "uniform": you can hardly find an American, in whose wardrobe there is no at least one pair of jeans. They are…

...

How to choose and wash jeans and how to transform them?
Jeans - cult clothes. It seems that jeans were always. It is impossible to imagine how people did without them before. Surely in the wardrobe of each of you have…

...

Jeans for a developed socialism, or How was the fabric tempered?
In the era of developed socialism (1971−1991) the deficit was just total. He faithfully served the party in keeping people in obedience. “Make love, not war,” the hippies called in…

...

JEANS - FREEDOM OF ELECTION TECHNOLOGY
Technology Nuances Old, world-like, American jeans, it appears, not so much American, not so old, yes, and they received their present naming only in 1960 by a strong-willed decision of…

...