Colins plans growth in Europe through Bigstar
The Eroglu Group plans to sell the Bigstar brand in Europe in five years to exceed 300 million euros. The Eroglu Group has already achieved great success on the Russian…

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Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

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How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

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can not better

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Jeans will come to change the suit of radiation protection

Very soon, the sellers working in the sections of denim clothing will not make rounded eyes when they hear a request to put on jeans with radiation protection. They will simply lead customers to regiments with products from Levi Strauss. Managers of the company decided to play at the start of people and announced the release of a clothing line that will protect against the radiation of mobile phones.

These jeans will be called Icon S-Fit. It is argued that they will have an “anti-radiation” subquadrank. The decision to equip jeans with such protection was taken after marketing research, in the course of which it became clear that people following the fashion would follow medical information. Messages about the possible dangers of cell phones are contradictory, but they are. Continue reading

JEANS – FREEDOM OF ELECTION TECHNOLOGY

Technology Nuances

Old, world-like, American jeans, it appears, not so much American, not so old, yes, and they received their present naming only in 1960 by a strong-willed decision of Levi Strouss. And to this day they are part of an increasingly popular casual style in fashion, the followers of which can be found on a walk in the park, a “no-tie” meeting and an official reception. Well, a carelessly hidden label of some of the brands is able to make proper impression on any level. Continue reading

In good jeans, everything should be comfortable

Jeans are all. On a walk, on a visit, to the club and even for work – everywhere fit pants, stitched sometime in America, like clothes for workers. But they must be of high quality, so when buying jeans, remember the following.

These jeans should have a “chewed”, “bruised” type of label, exactly stitched around the perimeter. The seams are smooth, made with silk threads; on the front side – the usual line, from the side – a triple intertwined braid – this indicates the strength of the seam. Continue reading

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Why is a little pocket sewn in jeans?
It is impossible to say exactly how long jeans have become in fashion. In different countries, the nth part of the population moved to them for various reasons. The main…

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Why is a little pocket sewn in jeans?
It is impossible to say exactly how long jeans have become in fashion. In different countries, the nth part of the population moved to them for various reasons. The main…

...

How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

...

Fashion jeans are dangerous for the nerves
Stylish hips with low waist jeans, which have become popular by Britney Spears and Christine Aguilera, can be harmful to health. At the extreme, it is claimed by a Canadian…

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