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In 1969, the magazine "American Fabrics" published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods…

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Technology Nuances

Old, world-like, American jeans, it appears, not so much American, not so old, yes, and they received their present naming only in 1960 by a strong-willed decision of Levi Strouss. And to this day they are part of an increasingly popular casual style in fashion, the followers of which can be found on a walk in the park, a “no-tie” meeting and an official reception. Well, a carelessly hidden label of some of the brands is able to make proper impression on any level.

It all started easy, like all great things – from working trousers and overalls of cowboys and road workers, who valued them primarily for their practicality and accessibility. For the same reasons, they later became the “workwear” of hippie and free teenagers from the 70s.

In the 1980s, at last, both designers and designers turned their attention on them, and jeans came into high fashion, having acquired a well-known label, a great ad, and a little lost in democracy. A pair of good jeans costs no less than good trousers – from $ 100, and they are really worth it: with proper care, they can serve for 10-15 years, remaining in good shape and fit “at least to the feast, at least to the world.”

We will talk about this proper care today.

At the present time, there are countless variations of models and colors of denim clothing, but, unfortunately, in the technology of its production (and therefore, in the rules of washing and dry cleaning), no revolutionary changes have already occurred, it is pretty simple.

§ wash in a car in a gentle mode at 30-60 ° C;

§ wash separately due to the instability of the dye and the risk of charging;

§ do not use products with bleach and / or optical brightener;

§ to dry in a drying drum at an average temperature;

§ to gad, only if necessary, from the inside out with a warm iron.

All the features of technology are determined primarily by the fact that:

a) used in the production of jeans dye is intrinsically unstable in water and therefore jeans shed;

b) various methods of finishing lead to this or that “wear” already in the manufacturing process, which weakens the resistance to mechanical loads during the process of wearing and processing.

So, all jeans shed, and that’s fine. Your client is already ready for this, but he is ready for a long and uniform process – “… and your pants will be transformed … will be transformed …” from dark to light ones, and in order to avoid unpleasant surprises on the way of this transformation, you should follow some rules:

1. The durability of the dye is indirectly evaluated by the manufacturer on the mark itself – if you have your clothes at a temperature of 30 ° C, and also for the dying mode, then this will unambiguously indicate the durability of the dresser and on the very fact that these jeans will really draw on this jeans, and really, these jeans will really draw on the dyes of the dresser. the car (loading up to 50% of the maximal is, by the way, will allow to avoid the formation of “martial” heterogeneity of color on the single-color products), and use a special stabilizer of colorants of the KOLOFIKS type.

2. It is impossible to use even the most safe preparations for cleaning and staining without preliminary test – in seven cases out of ten this will cause local discoloration at the place of processing. All that can be done is to extend them once more and hope that it will help. Or work with stain-release preparations at client’s risk.

3. You can not use “universal” washing powders – they all necessarily contain bleach and optical brightener.

4. If the type of pollution allows, then wash your jeans better turned upside down (all buttons and zippers, of course, are fastened in any case).

5. Of course, washing for jeans is oddly better than dry cleaning, but in order to preserve the brightness of the brightener, it is recommended to occasionally “dry clean” them (1 dry cleaner after 4-6 washes – by the way, another argument for those who do everything at home in their washing machine) .

Dress-up – the majority of the jeans sold are already “put down” (“pre-shrink”) in the production process, however, some firms produce advertising under the slogan “we make jeans with the kind of jeans that God created them”, and this, besides, It also means a reduction of 3% (1 size) at their first wash. It is not a problem if the client was warned about this when buying, and if not, then you will get under fire and you should be ready for it.

All kinds of “digestion” unambiguously weaken, first of all, the seams and corners, and if you can hope that this wear is acceptable for “native” jeans (due to the use of special sparing technologies on the basis of enzymes, kerosemic dressing, etc.), then for trousers, processing, etc. in pumice crumb, this wear and tear can be critical.

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