How to distinguish branded jeans from a surrogate?
Deciding to buy jeans, do not rush to grab the first available. It is better to carefully measure a few pairs. And you will see that your work is not…

Continue reading →

Style. The texture. Size
With jeans is not always so: I measured and bought. It would be nice, going into the shop, to be fully armed: know the model, color, and in the ideal,…

Continue reading →

Working clothes?
The jeans of the Turkish firms "Cross", "Dallas" and "Motor" showed themselves well. In addition to the classic denim jeans are now sewn from elastic stretch, barhat, velvet, leather. And…

Continue reading →

Blue coming …

Workwear, streetwear, fridaywear … The names of jeans include all marketing concepts intended for tribes of bats, rappers, bikers, “travelers” of the new generation, hippies … And here it is: in 1996, Finjen, as a reformer of the unformative “ryan” group, in an Italian fashion company. licensed by Kelvin Klein, sold three million couples … Understand that time passed between the sixties and nineties, it can be explained by the fact that Levis 501 models, slim fit jacket or jeans 505 models – the first jeans with zippers – became a classic . The symbol of empowerment, associated with Woodstock and California, praised by Julien Claire, – jeans are synonymous with freedom.

Jeans ceased to be the clothing of adventure seekers, moved to the city and turned into a fetish. “Most of all in the world, except for money, of course, people want to be young,” was said at the first denim symposium. The symposium was organized on the occasion of the one hundred and fiftieth anniversary of Tavex. This transport textile group produces 45 million meters of denim, that is, more than 50% of the global three-year production …

Among the latest innovations in the production of jeans – the use of natural fiber from the beech. It allows you to achieve fresh nuances: tenderness, silkiness and absolute “stability” of the fabric. Former “out-of-law”> created the image of “cool” – worn, cheered, faded, bleached – today, jeans are trying to win the field of comfort and elegance. It remains the main thing – despite the attraction of idols, do not forget their roots …

Denim art

Forty-six of a hundred pairs of jeans in France are purchased in supermarkets or large specialty stores. Avoiding profound denial, jeans look their way. Jeans are becoming more and more elegant, miniaturized: an example of this is the black-edge jeans offered by Calvin Klein Europe. Missed through “tonello bath>, giving them a final gloss, jeans confirm their authenticity with separate parts, low waist, stitches” omega “… In this register of invisible differences, Helmut Lang” shoots “even better and more accurate: to the style of the line” a-porte “he adds small parts, and it’s in the details now the most“ squeak. ”When the creators combine with industry (Helmut Lang and the GTR Group SPA in Italy) to ensure commercial success, there’s nothing left to do for the well-known denim companies artists. So, “Diesel” allowed Eric Raspo denim fabric … to write pictures.

Jeans in the feminine

In 1996, the demand for women’s jeans reached almost 50% of the total number of jeans sold. There is a reason to forget that the shahters and carpenters wore the pants of this cloth, created for the French sailors in Nimes. In the “stretch” version with five pockets, jeans appear as an alternative to the elks (in 1996, Cimarron sold a million pairs). All firms produce female models, updating the image of the world. From now on, jeans are associated not with the pioneers (a latter today associate with the unemployed), but with beauty. Not with a little girl, not with girls from a saloon, but with pearls of top fashion, princesses of the catwalk, able to cross the whole world and endure unbelievable transformations: here she is a “star” (Versace Couture), here is a village wedge of wickedness. for Calvin Klein). Somewhere jeans still associate with authenticity, with the theme “I love myself so that I am.”

Freed from the great myths, Puritan America begins to step up even more bestowed on narcissism: shrink to fit from Levis, shrinking with each wash, will not begin to cover the figure like a second skin. Not worn, not pre-worn, hard – these are the jeans that we wipe with ourselves.

Something about terminology

Those who are over thirty years old can only be fastened. Jeans have their own terminology, their notation. For example, it is useless to try to get your daughter to buy dirty used jeans (faded dirty), if she prefers streaky denim (sea) or, most likely, super-slim (over-squeezing). Loose fit, button fly, big pockets … And this only started a nightmare … From Brut Shrink to fit to used indigo from Levis, bypassing the Lee riverwash, we move further among the twists and turns from the back with a baggy (bag ), open buttons and so on, and the like. And while the court and the case, to be filled with confidence, let us indulge in the vanity case from Shanel, wristband from Mobussen, or the Lady Dee bag of denim. In order to at least a little hold the legend for the hand …

Forever Jeans
Trendy jeans. There is a joke that girls usually worry about three problems: "how to lose weight," "all men are bastards," and "nothing to put on." The first two are…

...

The whole world has learned about Turkish denim
The magazine "Sports & Jeans Wear" once again took its place in those markets that are of great importance for the industry. First of all, at the exhibitions, the latest…

...

13 facts from the history of jeans
For their short history, the five-piece trousers managed to capture the minds and hearts of millions of people of different ages, sex, height and build. Today it is clothing for…

...

Couture jeans
In 1841, Levi Straus, a native of the German town of Buttenheim, went to look for a fortune in the New World. After living in New York for 6 years,…

...