Philosophy of season
Have you ever realized that you, the youth of today, are subjected to the dangers of aging?
By 2050, 30% of the world’s population will already be over 60. And this probably includes Vas. Do you really want Vas to have wrinkles around the eyes, hair in the ears and not be able to have casual sex every day? Do you really want to start the day when you become completely unfashionable and start to complain about the weather? Of course not!
If you are beautiful and young and you are successful now, then there is an opportunity to keep it. All you have to do is choose the right way to preserve your youth.
Diesel would like you to say an old one- NO with a capital letter. Diesel knows KAK it is important to remain young and beautiful. Diesel wants to help you keep yourself.
Today reklamnaya kampaniya from collection Osen- WINTER ’01 DIESEL vdohnovlena whole gammoy nastroeny, she zadumana tak that would move nas voobrazhaemom to travel back in time, to the end of the 19th century, are exposed to magic, adventure worlds of Jules Verna and taynyh Viktorianskih nravov. This is a very specific fashion that has passed through the centuries to enter the Third Millennium, remaining still actual, young and sexy. What is the secret of “fashion preservation”? What is the secret of “preserving youth”? The answer to these questions – The key to the new Diesel campaign is a series of helpful day-to-day tips so that you can keep your youth and beauty, SAVE YOURSELF.
James, Claire, Britney and many others born at the end of the 19th century are living proof of the fact that it is possible to live forever. All you need to do is follow some simple rules from the real – to the scientific and even to the quirky: Drink your urine if you want to look fantastic …
Do not fuss and you will always be young …….
Do not think that your body will be as good as 17 years old. Be a proud and whole person and you prevent old things … Inhale pure oxygen to keep yourself fresh and clean … Why, you should only save whales or tropical forests, if you could also save yourself?
The location of the images in the catalog is clean, aseptically not polluted: all models are wearing special masks on which there is no wrinkle – this is a souvenir of Jean Pierre Hazema, a photo artist, one of those who had a look at the background. , human masks and animal masks.
The catalog of advertising campaign is your brilliant cosmetic guide to eternal beauty and youth.
This campaign is the first result of cooperation between the International Creative Team Diesel and Kessels Kramer, one of the most creative advertising agencies in Europe, known for its ironic, innovative, creative potential.