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LICENSES

Company Diesel has grown from a company engaged in the production of ordinary jeans and clothing, to the world brand, offering the maximum of creativity and novelty. Patent is a natural way to increase the supply to the buyer. Licensed Diesel products are 100% Diesel. It completely reflects the design, character and spirit of the company.

At the moment, the license agreement includes:

1. Diesel Sunglasses, (Safilo, Italy),

2. Diesel Shoes (Global Brand Marketing, USA)

3. Diesel bags (Principe, Italy),

4. Watch Diesel (Fossil, USA),

5. Cosmetics and Aromas Diesel (Marbert, Germany),

6. Diesel handles (Stypen, France).

7. Jewelery jewelery (Italy)

“A truly effective advertising company must understand and express the inner feeling that is associated with the product and its manufacturer.”

MEANS OF INFORMATION

The history of the Reklamnaya company Diesel was laid in 1991 and since then marked by integrity and creativity in all directions around the world, helping the company to be truly global. As it was in the beginning, the development was accomplished through the joint work of the Diesel Creative Group and a number of creative advertising agencies (Sweden, the United Kingdom, America, Germany). The Diesel creative group represents a small group of people performing creative communities and people who are in a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a group of people or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community or a group of people who are a part of a community. Combined with the professional skills of the employees of advertising agencies, you can guarantee the “constancy” of Diesel.

Diesel chose the slogan – to make products more vital (so beloved by the advertisement from the 50s, the advertising slogan “consumption of goods helps to live better”) and was transformed into its advertising motto “DIESEL – FOR SUCCESS IN LIFE”, which was adopted not only by the public, but and representatives of advertising structures (who were initially skeptical of this idea). However, a first-time presentation for buyers is rather ironic – the standard promise of “success” seems quite absurd.

A little later, the Diesel ad was awarded at the Cannes Lions Film Festival (Gran in 1997 and in 2001, the Recorder of the Year in 1998). It was awarded for Eurobest (Higher Prize in 1994, Gran-Pri in 1995 and 1996, Gold in 1995, 96, 97.99 and 2001 in the category – “Film”), as well as the Epic Prize (The gold prize in the category “Print” from 1995 to 1997 and the title of “Reklama Year”) and that’s not all. The real indicator of the development of the Diesel brand is various eclectic catalogs, in which the products are presented in the form of illustrations. Each edition represented a significant phenomenon in the development of the technique of photography and art of graphics.

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