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Jeans – history, modernity, recent trends

In 1969, the magazine “American Fabrics” published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods in the international market. “Denim history is a reflection of the entire American history. It rises to the heights of gratitude,” the publication stated. In the beginning of the new millennium, millions of people all over the planet have the most elaborate creations made of a material that was once intended for workers who were busy with their most hard and dangerous jobs. And although instead of jackhammers in our hands in the hands of the tool and computers, we still wear the same clothes as the American shakhters of the previous century.

However, it is not necessary to be a historian in order to understand how serious changes have occurred with this fabric over the past hundred and fifty years. Most fashionable professionals agree that the very name denim comes from the French “serge de Nimes” (literally “the string made in Nimes”). Of course, having come to the people, and then to the Americans, this phrase has undergone significant changes, resulting in a short, but so dear to the heart of any fan of the high art of cutting and sewing.

Kstati, some skeptics zadayutsya logical question: znamenitaya sarzha of frantsuzskogo goroda Nima was izvestna since the Middle Ages, she Odnako vsegda delalas chastichno of shelka and chastichno wool, denim togda kak vsegda produced from hlopka. It is curious that at the very same time in Great Britain, another fabric was also known under the name “Jean”, the recipe for which it was borrowed from the Italian city of Genoa.

At the end of the 18th century, Denim moved to America, where the colonists were resolutely excluded from the economic domination of the metropolis, including the production of cloth. However, these jeans appeared on the light after almost a century. And by this discovery, the United States was obliged to the Jewish Jew Loeb Strouuss, who was doing the service of the rip-ins, and the poem of the “victorious democracy” into the respectable gentleman, Levi Strauss, in 1973 acquired a patent for the production of a unique fabric with metal parts and metal bands, and in 1973 he acquired a patent for the production of a unique fabric with metal parts and metal bands, and in 1973 he acquired a patent for the production of a unique fabric with metal parts and metal bands, in 1973, he acquired a patent for the production of a unique fabric with metal parts and metal bands, and in 1973 he acquired a patent for the production of a unique fabric with metal parts and metal bands, and in 1973 he acquired a patent for the production of a unique fabric with metal parts and metal bands, and in 1973 he acquired a patent for the production of a unique fabric with metal parts and metal bands, and in 1973 he acquired a patent for the production of a unique fabric with metal parts. Kstati, the honor of direct discovery belongs to Jacob Davis, who, alas, did not have enough money to deposit his discovery on his own.

Over the next fifty years, jeans from Levi Strauss (or, as they are often called Levis in Russia) became an integral part of the wardrobe of cowboys, miners and workers of the fast growing industry of the United States. And only the twentieth century unexpectedly showed to the owners of the flourishing company “Strauss” what their product is really capable of.

Not the last role in the unexpectedly sharp rise of interest in denim in all circles of American society played a rapidly gaining popularity in the show business industry. On the screens of numerous cinemas in the 30s, courageous cowboys like John Wain and Gary Cooper were swept up in such sexy, all-fitting jeans. Hollywood, and after him, and the rest of the world, literally fell in love with this inconspicuous and so convenient beast mate, not partaking with it until the emergence of current pop and movie stars, happy to shocking the public with their bare belly, narrow T-shirts and invariable skinny figure of the minors, with the same life, the figure of the yak-shirts, and the unbeatable figure of the yogurt girls. white and even black trousers.

Recent trends

Designers have already transformed denim into an inexhaustible source of their own inspiration. From now on, it is not enough just to put on jeans, in order to look stylish, you need to be well-informed about the latest trends and trends in “denim fashion.” In this season, the most popular on the streets of all major cities of the world are:

Bohemian style: elegant, tight-fitting trousers with colored inserts from other materials. As a variant, wolves are possible, embroidery “a la russe” (so called “gypsy”), slightly reflecting the vertical stripes.

Glamorous style: for those who prefer bright tinsel, fur, natural fibers, which so effectively set off a simple denim, but so dear to our heart.

Classic: simple American jeans, desirable natural blue color. However, it was not without its novelties: leather lacing or specially highlighted bright lines.

Hip-hop: the streets of Paris, London and New York are literally overflowing with young people in the same baggy jeans, which stubbornly slip from the hips, revealing the bellies. As a variant – jeans, tight-fitting hips, but clearly made for a woman of much longer legs. As a result, we get the whimsically ripped ends of the pants, which are dragged along the ground behind their mistress like an obedient dog.

Do not forget that the minimum of half of your stylish look is the right choice of accessories. Puma sneakers from the latest “Mostro” collection will look great with denim jeans.

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