How to make jeans unique
1. Rivets Buy a shop in the shop. Modern rivets do not need to be hammered with a hammer - they have petals on one side. Punch rivet material, zagnite…

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Couture jeans
In 1841, Levi Straus, a native of the German town of Buttenheim, went to look for a fortune in the New World. After living in New York for 6 years,…

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Jeans for a developed socialism, or How was the fabric tempered?
In the era of developed socialism (1971−1991) the deficit was just total. He faithfully served the party in keeping people in obedience. “Make love, not war,” the hippies called in…

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Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native!

The first jeans manufacturing company was organized by Leib Stras in San Francisco. It was in California that the story of the iconic brand Levi s began. At first, an enterprising immigrant from Bavaria produced his products from the French, canvas and tarpaulin. In 1860, Levi founded his company and put on the issue of working clothes from denim. However, jeans got their classic look only in 1873, when rivets appeared on them. A tailor from Nevada, Jacob Davis suggested that Strasa use rivets to reinforce seams and corners. Davis could not issue a patent on his own: he did not have 68 dollars. After obtaining a patent, becoming a Strasa companion, Davis moved to California and took on the issue of jeans (then they were called “belt overalls”). In the same year, a double line with orange threads in the form of arches was attacked to the jeans pockets. In 1886, leather jeans were added to jeans, depicting horses that pull a pair of Levis in different directions – this was another distinctive brand sign. In 1890, Strasus for the first time outlined a number of 501 in jeans. The most famous Levis 501 jeans appeared in the world. Later, the number was installed on each new Levis. After the earthquake and fire in 1906, the buildings were destroyed in San Francisco. It was believed that the first release of the 501st model rolled into oblivion along with the debris. However, in 1948, old, but still quite suitable for wearing socks jeans were found — one America dug up this parity of 1890 in the abandoned Kalico’s watch, not far from San Francisco. It is not known under what pikantnyh circumstances their former owner has lost his trousers, and in what he left the shahta, but his turn was quite useful for use. The economical lady of their washing, gambling and securing without any piety for antiquary. Levi Strauss had to pay for a unique gizmo of 25 dollars (it cost a lot!) At the heir and to give her some new pair of jeans. A museum of the company was enriched with its best exhibit. Working clothes, having survived in the 1960s, this boom, is now in the wardrobe of any wealthy and poor. Jeans, overalls of miners and competitors, today you can see at the party “golden youth”, and at the presentation of “Emmy”. What is the reason for such “flooding”? A few words about the structure

The main role in the popularity of jeans plays, of course, the material. The “Jeans Symphony” shop manager Aleksei Gusev explains: “The Faculty the goods in the usa, the d Otherwise, no. There are fabrics painted entirely mostly gray or black – but “native” jeans never fade. In the period of prosecution, it was considered that good jeans still stand for themselves, like a ragged maternity closure, and after washing they soften, and then they pee off incredibly – but in those years, they uncomfortably mercifully left uncommoned fakes and fake foxes. Rockers “beat off” jeans with a wet broom, trying to make them more convenient. Modern high-quality goods do not imply utter rigidity and monstrous fitting. The fabric is softer and more plastic: jeans must be washed before going on sale. Changes have also occurred in the decoration of jeans: today, for convenience, the inner seams of the pant legs are treated with external stitching, but not external. In spite of the changes in the technology, the faithful 501st “prosaus” are still the same – blue, from denim, with a certain pattern of stitched seams, and five corners. A durable synthetic thread that sews saddles, yoke, pockets – in short, stitching of power seams – even in the fire does not burn, but only is smoked. By the way, if you propose to buy classic 501st jeans with a zipper, then you know – this is definitely a fake. The 501st model’s lining is still done on the bolts. P.S. Although there is no rule without exception. During World War II, Levi’s jeans were distributed only in the army and military facilities.

LICENSES
Company Diesel has grown from a company engaged in the production of ordinary jeans and clothing, to the world brand, offering the maximum of creativity and novelty. Patent is a…

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Eternal classic. Jeans
Coco Chanel changed the history of fashion, creating in 1926 a "small black dress" made of muslin with a long string of artificial pearls. His appearance was preceded by a…

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JEANS - FREEDOM OF ELECTION TECHNOLOGY
Technology Nuances Old, world-like, American jeans, it appears, not so much American, not so old, yes, and they received their present naming only in 1960 by a strong-willed decision of…

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How to wear jeans
Never give your jeans dry cleaning. Chemicals will quickly make a rag out of them. About 95% of jeans are sold out vyvarennymi, therefore, the interaction of chemical substances will…

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