A bright and original T-shirt (Tishot, Make-up, T-shirt) is an easy way to stand out in modern human Babylon. It lies on the surface. If you look deeper, it will appear that a T-shirt is just as significant for the end of the 20th century – the beginning of the 21st century, as there has never been a frantic dandy.
We read at Lotman: “” Rough “and sporty, he [frak – AZ] was the beginning of the painting of the poetry of the painting.
T-shirt is rude, sports and often extravagant. If the frac resisted the rococo fashion aristocracy, the T-shirt is an alternative to the bourgeois claim to refinement, a shirt and a tie (yes and polo can also be included here). T-shirt came to America with a lost generation of veterans of the First World War. Their children made their revolution in the 50s: a underwear shirt was worn from above. The first T-shirt icons were in the 1950s rebel James Dean, outsider Marlon Brando and the enfant terrible John Wayne. Since then, in the 1960s, people discovered the obvious: you can write and draw on a T-shirt, it has always become an attribute of all subcultures: from hippies to raves. T-shirts of Sid Vishez (with suction), Madonnas (Italians do it better!) And other stars of show business have become known to the whole world. A lot of noise in the fashionable world has made a dirty t-shirt, which is written by Tom Fraud (Tom the Trickster) and depicts the well-known designer Tom Ford with Hitler’s mustaches.
Provisional T-shirts are a means of producing par for people of political correctness. Of course, just T-shirts, sports T-shirts, T-shirts with labels, corporate symbols, with Internet addresses and so on have a full right to life. No one calls for provocation for provocation. It’s just that it turned out that all of them are called surprisingly “fresh”, devoid of passion and creativity.
If not for September 11, who would need a NYFD t-shirt (New York Fire Dept.)? I do not sympathize with Ben Laden. But the Osama world hero pakistani shirt is cooler than God bless America. Would you wear the “Wide country is my dear” chest? Here Bin Laden Wanted dead or alive is another matter. Recall the movie “Trickery”. Dustin Hoffmann and De Niro declare a false war in Albania. They are making t-shirts. They are written simply. Understandable and shivering non-politically correct: “F * CK ALBANIA!”
So the text can be any from good-natured humor to provocation. One condition – it must be ORIGINAL.
Domestic T-shirts culture while suffering from a lack of originality. Perestroika, although it legalized it, played a negative role in its development. Desiring to cut down as much money as possible from foreign tourists, the first co-operators brought the fashionable politicization and fascination with Soviet symbols to absurdity. Provocativeness with the collapse of the USSR went down on no. Avatars “Mc Lenin’s”, “KGB’s looking after you” and similar instances, already 15 years old (!) Selling on Arbat, are ultimately irrelevant. The remaining T-shirts with rare exceptions are a calf from the Western prototypes. These include wakes with rock pop stars, and all sorts of chevars, ganja leaves and Freudian music. What’s on man’s mind. On bezrybe not bad look to the star that the aggressive “Kalashnikov world tour” with a car and a list of “Angola”, “Afganistyan”, etc .; and tourists oriented “Been in Moscow. Seen no bears”.
T-shirts of political parties and social movements stand out favorably. Of course, the top of the national T-shirt creativity – “All the way.” Awesome for its conciseness, workability of combining the background, image and slogan. A call from one side is the answer to “How do you do?” – “All the way!”, In the sense of “all is well”, and on the other, causes the association “way” – following this way.
However, not all achieve the same quality. The originality of the T-shirt directly depends on how seriously the political technologists are going to work with young people. Seriously though, a good memorable T-shirt appears. If for a little hat – a T-shirt proudly (and clumsily) draws a parachute symbol.
With theory, we have a lot better than with practice. Modern Russian literature is not obscured by T-shirt themes. The first she began to pay attention to E. Limonov. In his races, by the way, the T-shirt begins to be called “Tishot” and “Tishotka”. Tishotka in Limonov can be rudely chic, and a soldierly severity. She is the attribute of a modern femme fatale: “She circled, embracing, in front of the people who studied with the Red Cross, who wrote” Kokin “. on the chest, zadiristo exposed themselves to the crowd. ”
After 15 years, V. Pelevin in “Generation P” looks at a T-shirt differently, with irony. He proceeds from the fact that in the late 1990s and the majors were not averse to putting on a provocative T-shirt and didn’t sting poison, describing the process of choosing a limp in the shop “Way to yourself”.