Jeans - history, modernity, recent trends
In 1969, the magazine "American Fabrics" published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods…

Continue reading →

How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

Continue reading →

How to make jeans unique
1. Rivets Buy a shop in the shop. Modern rivets do not need to be hammered with a hammer - they have petals on one side. Punch rivet material, zagnite…

Continue reading →

Jeans coming season. What are they?

Did you know that the name of the most fashionable and popular clothes “jeans” comes from the word Genoa (in English Genoa)? Yes, yes, that was how it was … About 160 years ago (in 1853), the enterprising Bavarian Levi Strauss, who emigrated to California, opened a workshop for making working clothes for miners there. The fabric was delivered from the Italian city of Genoa. And, of course, huge rolls of material were stamped with the name of this city – Genoa. The Americans called this fabric in their own way: jeans – jeans, distorted from “genoas”, that is, “Genoese”. Originally brown color material intended for tailoring of tents and awnings. Strauss had the brilliant idea to use it for making a robe. Soon stocks of bales with a sail ended, and the entrepreneur signed a new supply agreement with the French. Now it was indigo sturdy twill from the city of Nimes. In French it sounded like De Nimes (De Nimes) – from Nimes. This is how a new denim name for denim appeared. But no matter how strong the fabric was, the pockets of pants and overalls from it could not withstand the heavy tools of the workers. Then in 1873, metal rivets were first used, which were fastened on the upper corners of the pockets, thereby extending the period of wear. New, comfortable and fairly durable clothing designed for miners, quickly migrated to the farmers and cowboys of America. And soon the female gender turned its attention to jeans. Since then, they are rightfully wearing unisex status. The hippie era begins. In a sign of freedom and rebellious spirit of the denim began to sew jackets, skirts, dresses, sundresses. Gradually, jeans are becoming a popular item of clothing for any fashionista or fashionista, firmly winning the hearts of not only middle-class Americans, but also Europeans. When jeans appear in the Soviet Union, morally stable party members with hostility reject capitalist trends alien to them. Soviet youth of that time with great difficulty won back the right to wear “enemy” clothing. Few of the lucky ones become owners of trendy pants. To give them style and originality, fashionistas artificially wear them, sew various labels, decorate them with additional rivets. Time for change in Russia, the opening of the Iron Curtain makes its own adjustments to the denim movement. From now on, jeans are available to almost every Russian. The market is teeming with comfortable and wearable denim outfits. Then the boom begins on the fashion podiums of the world. Designers finally drew attention to straightforward pants. Simple classic jeans undergo various metamorphosis. Not only do the designers experiment with the pattern, they successfully begin to combine rough fabric with exquisite embroidery, apply rhinestones and beads in the design, sew various ribbons, decorate them with author prints. At one time, the famous couturier Yves Saint Laurent said: “I only regret that I did not invent blue jeans. They look amazing, practical, comfortable and everyday. They are expressive and restrained, in them – the call of sex and simplicity, in a word, everything that I would like to have in the clothes that I invent. ” Speaking about the upcoming season of 2010–2011, we note that jeans with a low waistline fade into the background. The baton is taken by the so-called corsets, which make any figure flawless, removing at least 5-6 cm at the waist, making the tummies fit and flat. In this case, the outlines and curves look natural. Intricate lacing, beautiful buttons, zipper closure can be located behind, in front, from the side, or be sewn into the side vertical reliefs. With the help of such techniques, jeans corsets only benefit, giving us femininity, sexuality and elegance. On the advice of stylists under the corset, you can wear a romantic satin or thick silk blouse. It will be great to combine with them a simple shirt. The grunge style remains at the peak of popularity – wrinkles and imitation scuffs are relevant in the design of jeans. Still remain in fashion patches, careless holes, cuffs. The difference between the past year’s grunge and vintage jeans is that they now have to sit more freely. To finish your look in this style, match a pair of jeans with a grunge tunic, a t-shirt with a print. Excellent will look with them and a simple white top. As for the flare, then you should pay attention to the slightly modified cut. Jeans should ideally sit on the hips, emphasize the waist, gradually, without excess, to expand along the entire length of the leg. This model is called flared from the thigh. Her motto: “Convenience! Practicality! Versatility! “. They look spectacular on the slender and tall women. Wide jeans are perfectly combined not only with knit sweaters, voluminous sweaters and loose jackets, but also with turtlenecks tucked inside. A supplement can be a wide leather belt, slightly lowered on the hips. Lovers pants in “oblipochku” will have to abandon the low landing.

The oldest jeans in the world for $ 46 thousand
Time can transform ordinary shahterskie pants in a unique exhibit. What happened to Levi's jeans, dug out by chance in 1998 out of the ground in Nevada during private land…

...

PRODUCTS
Diesel Diesel does not follow typical trends. Diesel's style is genuine in his fashionable fantasies, progressive and at the same time a little racial, but he always reflects a special…

...

Jeans - history, modernity, recent trends
In 1969, the magazine "American Fabrics" published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods…

...

Press release of the company "DIESEL"
“Having started our activities, as a company wanting to produce high-quality clothing, Diesel has become a part of youth culture.” COMPANION Diesel is an advanced international design company engaged in…

...