13 facts from the history of jeans
For their short history, the five-piece trousers managed to capture the minds and hearts of millions of people of different ages, sex, height and build. Today it is clothing for work and leisure, which is worn by everyone – from the janitors to the presidents.
What just were not jeans! And working clothes for American cowboys and gold miners, and a symbol of prestige and wealth among Soviet golden youth of the era of stagnation, and the sign of hippies, and the attribute of rock musicians. But how much do we know about them? Here are just some of the facts from the famous biography of jeans.
1. The fabric from which jeans are traditionally made is called “denim,” which literally means “from Nime” in French. The secret of this material is included in a special interweaving of the threads: the outer threads are colored, and the inner ones are not. This feature gives us the ability to successfully manipulate with color and achieve “elegant attrition”, which so attracts fans of style. Not for nothing is the slogan of many trousers denim trousers that sounds like this: “The longer you wear them, the better they look.”
2. Classic denim fabric dye – indigo. Initially indigo paint was mixed in ashes. Of course, the cloth, so dyed, always was cheap, and it means that it was only for the common people.
3. One of the versions of the appearance of the word “jeans” taka. The fabric for the manufacture of working clothes (including denim) was exported by sea from the Italian port of Genoa, in Italian pronunciation “Genova”, which is quite congruent with the word “jeans”.
4. The most early version of the appearance of jeans witnessed in the English port books of the XVI century: in the UK from Genoa imported fabric, later called denim, sewed pants and sold them throughout Europe under the name “jane” or “yan” or “”.
5. The other version is French. In 1750, one John Withers created the Book of Textile Industry Designs of France, where eight models of trousers were described and depicted, strongly resembling modern jeans.
6. Today it is considered that the first genius who came to mind was to put together a cheap durable fabric, a comfortable democratic feson and a pleasant universal color, was Levi Strauss, born in Bavaria in a large Jewish family, and since 1829 a US citizen. In 1853, young Levi, at the invitation of his sister Fannie and her husband, a merchant in the mantra of David Starn, arrived in San-Francisco gold rush. At the request of the brother-in-law, Levi seized with him a load of cloth for the tents. Having reached the place, an enterprising Strauss immediately realized that the biggest problem of the miners was … trousers. Levi guessed to bring in a tarpaulin brought in and ordered the local tailor to wear the first set of “jumpsuits without top” (as he called his product himself Levi Strauss).
7. In 1872, a tailor from Nevada Jacob Davis, who bought Strausov Tkan firm, sent Levi a letter in which he wrote about the original method of sewing trousers invented by him: Davis stepped on copper eyelets in place of the greatest load on the corner. And since he did not have the money to patent his invention, he suggested that Levy do it. On May 20, 1873, Strauss and Davis became the patrons of the patent, and their brainchild acquired copper rivets and a familiar five-faceted appearance.
8. In 1941, a significant change was made to the look of jeans. It was decided to remove the copper rivet from the pah area – the unfortunate part, inevitably lounging around the fire, pretty much ruined the life of the denim fashion fans.
9. During the Second World War, jeans in the United States became particularly popular. They say even that they were sold only to those who took part in the hostilities.
10. At the end of the 50s, the practicality and democratic nature of the working trousers was turned to the attention of the “beatniks” by John Ozborn. Complementing the image of “beatniks”, jeans entered the youth culture and began to gain momentum in popularity, despite the fact that they were not allowed to appear in schools and offices.
11. In the USSR, for the first time, they saw jeans thanked to the International Festival of Youth and Students in 1958. Zamorsk novelty fell in love with Soviet youth. After some time in the USSR, a new concept of “fartschik” appeared. In 1960, speculators Rokotov and Fainberg received the highest measure of punishment for foreign operations. The jeans trade featured as one of the charges.
12. Jeans turned into a real ideological flag by the hippie movement, which enriched denim fashion. In the 70s, the pants began to be decorated with beads, stitching, sewing and embroidery. These ideas are still unusually popular to this day.
13. Americans have already no problems with matching jeans to their figure. There you can now, right in the store, add your parameters to the computer, which will “calculate” what exactly suits you best, and send the order to the factory. After three weeks, your personal jeans will be ready and will cost only ten dollars more than the store price.