Style. The texture. Size
With jeans is not always so: I measured and bought. It would be nice, going into the shop, to be fully armed: know the model, color, and in the ideal,…

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Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

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Jeans: one and a half century frantic success
Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more. His name was…

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women’s jeans it happens

13 facts from the history of jeans

For their short history, the five-piece trousers managed to capture the minds and hearts of millions of people of different ages, sex, height and build. Today it is clothing for work and leisure, which is worn by everyone – from the janitors to the presidents.

What just were not jeans! And working clothes for American cowboys and gold miners, and a symbol of prestige and wealth among Soviet golden youth of the era of stagnation, and the sign of hippies, and the attribute of rock musicians. But how much do we know about them? Here are just some of the facts from the famous biography of jeans. Continue reading

Press release of the company “DIESEL”

“Having started our activities, as a company wanting to produce high-quality clothing, Diesel has become a part of youth culture.”

COMPANION

Diesel is an advanced international design company engaged in the creation and production of jeans, casual wear and accessories. Diesel is a leader in the creation of new materials, production methods and quality control, product presentation, which serves as the guarantee of its beautiful products. The company is represented by 6000 outlets and 200 branded stores in more than 80 countries of the world. Continue reading

Nonstandard classic or windy fashion?

The classic cut of jeans presupposes a double line, 2 pockets on the back, 3 in front, rivets on corners of pockets and blue denim, eternal, like the love of Assol. This, according to psychologists, speaks of certain traits of character – traditionalism, conservatism, patriotism … But, nevertheless, it’s “important that the person should sit”. If you have slender and long legs, yes, and generally 90-60-90, you are free to choose from all existing styles that which will conquer your heart. But if the figure is not irreproachable, there are restrictions dictated by practical considerations. Jeans prettier masking any shortcomings, it is only necessary to skillfully choose a cut. Continue reading

LICENSES
Company Diesel has grown from a company engaged in the production of ordinary jeans and clothing, to the world brand, offering the maximum of creativity and novelty. Patent is a…

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Jeans: less banned - more creative!
Jeans for many years were part of the American "uniform": you can hardly find an American, in whose wardrobe there is no at least one pair of jeans. They are…

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The whole world has learned about Turkish denim
The magazine "Sports & Jeans Wear" once again took its place in those markets that are of great importance for the industry. First of all, at the exhibitions, the latest…

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Eternal classic. Jeans
Coco Chanel changed the history of fashion, creating in 1926 a "small black dress" made of muslin with a long string of artificial pearls. His appearance was preceded by a…

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