Yeah hello jeans!
Jeans are an integral part of the wardrobe of every modern person. These are clothes that you can wear both at work and at a party, and, most importantly, jeans…

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Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

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The oldest jeans in the world for $ 46 thousand
Time can transform ordinary shahterskie pants in a unique exhibit. What happened to Levi's jeans, dug out by chance in 1998 out of the ground in Nevada during private land…

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stated quite the opposite

Jeans will come to change the suit of radiation protection

Very soon, the sellers working in the sections of denim clothing will not make rounded eyes when they hear a request to put on jeans with radiation protection. They will simply lead customers to regiments with products from Levi Strauss. Managers of the company decided to play at the start of people and announced the release of a clothing line that will protect against the radiation of mobile phones.

These jeans will be called Icon S-Fit. It is argued that they will have an “anti-radiation” subquadrank. The decision to equip jeans with such protection was taken after marketing research, in the course of which it became clear that people following the fashion would follow medical information. Messages about the possible dangers of cell phones are contradictory, but they are. Continue reading

Colins plans growth in Europe through Bigstar
The Eroglu Group plans to sell the Bigstar brand in Europe in five years to exceed 300 million euros. The Eroglu Group has already achieved great success on the Russian…

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Blue coming ...
Workwear, streetwear, fridaywear ... The names of jeans include all marketing concepts intended for tribes of bats, rappers, bikers, "travelers" of the new generation, hippies ... And here it is:…

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Couture jeans
In 1841, Levi Straus, a native of the German town of Buttenheim, went to look for a fortune in the New World. After living in New York for 6 years,…

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Jeans coming season. What are they?
Did you know that the name of the most fashionable and popular clothes "jeans" comes from the word Genoa (in English Genoa)? Yes, yes, that was how it was ...…

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