Couture jeans
In 1841, Levi Straus, a native of the German town of Buttenheim, went to look for a fortune in the New World. After living in New York for 6 years,…

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Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

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How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

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production level

Colins plans growth in Europe through Bigstar

The Eroglu Group plans to sell the Bigstar brand in Europe in five years to exceed 300 million euros. The Eroglu Group has already achieved great success on the Russian market thanks to the brand Colins, and for success on the European market, it chose to buy the Swiss brand Bigstar. The “Bigstar” brand is one of the most popular European brands, and the right to use its name was acquired by the “Eroglu” group for 10 million euros.

The owner of the Eroglu group spoke at an international press conference at the bigstar general center in Germany. He said that the last years were very hard for the Bigstar brand due to some strategic management mistakes. Continue reading

How did Giuseppe Garibaldi contribute to modern fashion?
About Giuseppe Garibaldi (1807−1882) heard - and even studied in school - almost everyone. He was a patriot of Italy, a fighter for the independence and unification of the country.…

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How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

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How to distinguish branded jeans from a surrogate?
Deciding to buy jeans, do not rush to grab the first available. It is better to carefully measure a few pairs. And you will see that your work is not…

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Style. The texture. Size
With jeans is not always so: I measured and bought. It would be nice, going into the shop, to be fully armed: know the model, color, and in the ideal,…

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