Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading →