Eternal classic. Jeans
Coco Chanel changed the history of fashion, creating in 1926 a "small black dress" made of muslin with a long string of artificial pearls. His appearance was preceded by a…

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Jeans - what can you do with them?
How to choose jeans First of all, decide on the color and style, and then go on with new clothes. Do not try to exercise independence among the shelves with…

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In good jeans, everything should be comfortable
Jeans are all. On a walk, on a visit, to the club and even for work - everywhere fit pants, stitched sometime in America, like clothes for workers. But they…

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not far from San

Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading

Couture jeans
In 1841, Levi Straus, a native of the German town of Buttenheim, went to look for a fortune in the New World. After living in New York for 6 years,…

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The basic Instinct
The basic Instinct In 1750, a certain John Holker created the “Book of Samples” of the textile industry of France, in which eight models of trousers were depicted, strongly resembling…

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Maybe Levi's were not the first
In the Roman Museum of Rizorgimento, which was solemnly opened after a 20-year renovation in the presence of President Champi, Giuseppe Garibaldi’s hiking trousers attracted everyone’s attention, in 1860, the…

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Blue coming ...
Workwear, streetwear, fridaywear ... The names of jeans include all marketing concepts intended for tribes of bats, rappers, bikers, "travelers" of the new generation, hippies ... And here it is:…

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