Philosophy of season
Have you ever realized that you, the youth of today, are subjected to the dangers of aging? By 2050, 30% of the world's population will already be over 60. And…

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Nonstandard classic or windy fashion?
The classic cut of jeans presupposes a double line, 2 pockets on the back, 3 in front, rivets on corners of pockets and blue denim, eternal, like the love of…

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Blue coming ...
Workwear, streetwear, fridaywear ... The names of jeans include all marketing concepts intended for tribes of bats, rappers, bikers, "travelers" of the new generation, hippies ... And here it is:…

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not far from San

Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading

The whole world has learned about Turkish denim
The magazine "Sports & Jeans Wear" once again took its place in those markets that are of great importance for the industry. First of all, at the exhibitions, the latest…

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JEANS - FREEDOM OF ELECTION TECHNOLOGY
Technology Nuances Old, world-like, American jeans, it appears, not so much American, not so old, yes, and they received their present naming only in 1960 by a strong-willed decision of…

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How to choose and wash jeans and how to transform them?
Jeans - cult clothes. It seems that jeans were always. It is impossible to imagine how people did without them before. Surely in the wardrobe of each of you have…

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How did Giuseppe Garibaldi contribute to modern fashion?
About Giuseppe Garibaldi (1807−1882) heard - and even studied in school - almost everyone. He was a patriot of Italy, a fighter for the independence and unification of the country.…

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