Nonstandard classic or windy fashion?
The classic cut of jeans presupposes a double line, 2 pockets on the back, 3 in front, rivets on corners of pockets and blue denim, eternal, like the love of…

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Why is a little pocket sewn in jeans?
It is impossible to say exactly how long jeans have become in fashion. In different countries, the nth part of the population moved to them for various reasons. The main…

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Blue coming ...
Workwear, streetwear, fridaywear ... The names of jeans include all marketing concepts intended for tribes of bats, rappers, bikers, "travelers" of the new generation, hippies ... And here it is:…

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it creates the impression

PRODUCTS

Diesel Diesel does not follow typical trends. Diesel’s style is genuine in his fashionable fantasies, progressive and at the same time a little racial, but he always reflects a special relationship to the details and focuses attention on the excellent quality of the selected materials and production techniques. Diesel collections anticipate general trends and do not react to them, giving the main emphasis on quality. All of these independent working methods within the company are transformed into a lifestyle – Diesel style. Continue reading

Jeans – history, modernity, recent trends

In 1969, the magazine “American Fabrics” published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods in the international market. “Denim history is a reflection of the entire American history. It rises to the heights of gratitude,” the publication stated. In the beginning of the new millennium, millions of people all over the planet have the most elaborate creations made of a material that was once intended for workers who were busy with their most hard and dangerous jobs. Continue reading

Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading

Jeans - a shame for the American
Free and independent style of clothes (in modern understanding) is in many respects the service and achievement of American fashion and American society. All the more unexpected is the fact…

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How to care for jeans?
Jeans are not only comfortable and practical. Much to the delight of lovers of this in every sense worthy clothing, its choice is now extremely wide, for every taste, wallet,…

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Jeans - what can you do with them?
How to choose jeans First of all, decide on the color and style, and then go on with new clothes. Do not try to exercise independence among the shelves with…

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How to choose and wash jeans and how to transform them?
Jeans - cult clothes. It seems that jeans were always. It is impossible to imagine how people did without them before. Surely in the wardrobe of each of you have…

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