it creates the impression
PRODUCTS
Diesel Diesel does not follow typical trends. Diesel’s style is genuine in his fashionable fantasies, progressive and at the same time a little racial, but he always reflects a special relationship to the details and focuses attention on the excellent quality of the selected materials and production techniques. Diesel collections anticipate general trends and do not react to them, giving the main emphasis on quality. All of these independent working methods within the company are transformed into a lifestyle – Diesel style. Continue reading
Jeans – history, modernity, recent trends
In 1969, the magazine “American Fabrics” published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods in the international market. “Denim history is a reflection of the entire American history. It rises to the heights of gratitude,” the publication stated. In the beginning of the new millennium, millions of people all over the planet have the most elaborate creations made of a material that was once intended for workers who were busy with their most hard and dangerous jobs. Continue reading
Denim story
Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading
