Maybe Levi's were not the first
In the Roman Museum of Rizorgimento, which was solemnly opened after a 20-year renovation in the presence of President Champi, Giuseppe Garibaldi’s hiking trousers attracted everyone’s attention, in 1860, the…

Continue reading →

Jeans for a developed socialism, or How was the fabric tempered?
In the era of developed socialism (1971−1991) the deficit was just total. He faithfully served the party in keeping people in obedience. “Make love, not war,” the hippies called in…

Continue reading →

The whole world has learned about Turkish denim
The magazine "Sports & Jeans Wear" once again took its place in those markets that are of great importance for the industry. First of all, at the exhibitions, the latest…

Continue reading →

it creates the impression

PRODUCTS

Diesel Diesel does not follow typical trends. Diesel’s style is genuine in his fashionable fantasies, progressive and at the same time a little racial, but he always reflects a special relationship to the details and focuses attention on the excellent quality of the selected materials and production techniques. Diesel collections anticipate general trends and do not react to them, giving the main emphasis on quality. All of these independent working methods within the company are transformed into a lifestyle – Diesel style. Continue reading

Jeans – history, modernity, recent trends

In 1969, the magazine “American Fabrics” published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods in the international market. “Denim history is a reflection of the entire American history. It rises to the heights of gratitude,” the publication stated. In the beginning of the new millennium, millions of people all over the planet have the most elaborate creations made of a material that was once intended for workers who were busy with their most hard and dangerous jobs. Continue reading

Denim story

Jeans appeared on the light in the middle of the XIX century – a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass through, were comfortable to use, passed through the air, and were easy to wash. Gold diggers who were tormented with leather pants, capricious and not perfect in wearing, took the novelty with delight. They were joined by stokers, mechanics and farmers, but the “white bone” did not even notice this invention. Redigots, fracs, crinolines and tournaments at that time had no rivals in the higher strata of society. Could anyone have imagined what was in store for jeans in the next century – what kind of love and love is native! Continue reading

Forever Jeans
Trendy jeans. There is a joke that girls usually worry about three problems: "how to lose weight," "all men are bastards," and "nothing to put on." The first two are…

...

How did Giuseppe Garibaldi contribute to modern fashion?
About Giuseppe Garibaldi (1807−1882) heard - and even studied in school - almost everyone. He was a patriot of Italy, a fighter for the independence and unification of the country.…

...

Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

...

Yeah hello jeans!
Jeans are an integral part of the wardrobe of every modern person. These are clothes that you can wear both at work and at a party, and, most importantly, jeans…

...