Maybe Levi's were not the first
In the Roman Museum of Rizorgimento, which was solemnly opened after a 20-year renovation in the presence of President Champi, Giuseppe Garibaldi’s hiking trousers attracted everyone’s attention, in 1860, the…

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Nonstandard classic or windy fashion?
The classic cut of jeans presupposes a double line, 2 pockets on the back, 3 in front, rivets on corners of pockets and blue denim, eternal, like the love of…

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Nonstandard classic or windy fashion?
The classic cut of jeans presupposes a double line, 2 pockets on the back, 3 in front, rivets on corners of pockets and blue denim, eternal, like the love of…

Continue reading →

Demand for jeans appeared

JEANS – FREEDOM OF ELECTION TECHNOLOGY

Technology Nuances

Old, world-like, American jeans, it appears, not so much American, not so old, yes, and they received their present naming only in 1960 by a strong-willed decision of Levi Strouss. And to this day they are part of an increasingly popular casual style in fashion, the followers of which can be found on a walk in the park, a “no-tie” meeting and an official reception. Well, a carelessly hidden label of some of the brands is able to make proper impression on any level. Continue reading

Colins plans growth in Europe through Bigstar

The Eroglu Group plans to sell the Bigstar brand in Europe in five years to exceed 300 million euros. The Eroglu Group has already achieved great success on the Russian market thanks to the brand Colins, and for success on the European market, it chose to buy the Swiss brand Bigstar. The “Bigstar” brand is one of the most popular European brands, and the right to use its name was acquired by the “Eroglu” group for 10 million euros.

The owner of the Eroglu group spoke at an international press conference at the bigstar general center in Germany. He said that the last years were very hard for the Bigstar brand due to some strategic management mistakes. Continue reading

Philosophy of season

Have you ever realized that you, the youth of today, are subjected to the dangers of aging?

By 2050, 30% of the world’s population will already be over 60. And this probably includes Vas. Do you really want Vas to have wrinkles around the eyes, hair in the ears and not be able to have casual sex every day? Do you really want to start the day when you become completely unfashionable and start to complain about the weather? Of course not! Continue reading

Jeans - what can you do with them?
How to choose jeans First of all, decide on the color and style, and then go on with new clothes. Do not try to exercise independence among the shelves with…

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How to speed up the drying of jeans?
In life, anything can happen. For example, you were invited to a youth party. The most suitable and comfortable there is to appear in jeans. But here's a shame -…

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Jeans for a developed socialism, or How was the fabric tempered?
In the era of developed socialism (1971−1991) the deficit was just total. He faithfully served the party in keeping people in obedience. “Make love, not war,” the hippies called in…

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Style. The texture. Size
With jeans is not always so: I measured and bought. It would be nice, going into the shop, to be fully armed: know the model, color, and in the ideal,…

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