Press release of the company "DIESEL"
“Having started our activities, as a company wanting to produce high-quality clothing, Diesel has become a part of youth culture.” COMPANION Diesel is an advanced international design company engaged in…

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Philosophy of season
Have you ever realized that you, the youth of today, are subjected to the dangers of aging? By 2050, 30% of the world's population will already be over 60. And…

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Jeans - history, modernity, recent trends
In 1969, the magazine "American Fabrics" published a article in which he predicted that in the very near future jeans would be transformed into one of the most fashionable goods…

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be separated

Jeans for a developed socialism, or How was the fabric tempered?

In the era of developed socialism (1971−1991) the deficit was just total. He faithfully served the party in keeping people in obedience. “Make love, not war,” the hippies called in America, while the Russians could say: “Get the deficit, and not go into your business.” And we mined, who as he could. Continue reading

How did Giuseppe Garibaldi contribute to modern fashion?

About Giuseppe Garibaldi (1807−1882) heard – and even studied in school – almost everyone. He was a patriot of Italy, a fighter for the independence and unification of the country. What, actually, can be common between him and the world of fashion, especially the current one? However, there is a connection. Continue reading

Jeans – a shame for the American

Free and independent style of clothes (in modern understanding) is in many respects the service and achievement of American fashion and American society. All the more unexpected is the fact that it is the Americans who are today in every possible way trying to fight their own “pernicious” influence. Moreover, such a harmless thing, like jeans with low waist, thanks to especially ardent wrestlers for impartiality, could easily be found in a series of objects that pose a threat to public safety. Continue reading

Denim story
Jeans appeared on the light in the middle of the XIX century - a simple piece of hand-woven fabric. Sturdy pants, which do not allow dust and dirt to pass…

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Jeans ... Why do we love them?
Jeans were, are and will be ... I wanted to write what they would be, but probably I will just say: they were, are and will be! Explaining the phenomenon…

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Philosophy of season
Have you ever realized that you, the youth of today, are subjected to the dangers of aging? By 2050, 30% of the world's population will already be over 60. And…

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How to make jeans unique
1. Rivets Buy a shop in the shop. Modern rivets do not need to be hammered with a hammer - they have petals on one side. Punch rivet material, zagnite…

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