Jeans ... Why do we love them?
Jeans were, are and will be ... I wanted to write what they would be, but probably I will just say: they were, are and will be! Explaining the phenomenon…

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The basic Instinct
The basic Instinct In 1750, a certain John Holker created the “Book of Samples” of the textile industry of France, in which eight models of trousers were depicted, strongly resembling…

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The whole world has learned about Turkish denim
The magazine "Sports & Jeans Wear" once again took its place in those markets that are of great importance for the industry. First of all, at the exhibitions, the latest…

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and to her – to give

How to “extend the life” of children’s jeans?

Everyone knows jeans are a necessary thing. In a way – “a magic wand” for many. We put them on a trip to the country, on vacation, many are not forbidden to wear them to work. Especially in this sense, lucky men. And even the appearance in jeans in the theater no longer causes gossip and sidelong glances. Continue reading

Jeans coming season. What are they?

Did you know that the name of the most fashionable and popular clothes “jeans” comes from the word Genoa (in English Genoa)? Yes, yes, that was how it was … About 160 years ago (in 1853), the enterprising Bavarian Levi Strauss, who emigrated to California, opened a workshop for making working clothes for miners there. Continue reading

Jeans: less banned - more creative!
Jeans for many years were part of the American "uniform": you can hardly find an American, in whose wardrobe there is no at least one pair of jeans. They are…

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JEANS - FREEDOM OF ELECTION TECHNOLOGY
Technology Nuances Old, world-like, American jeans, it appears, not so much American, not so old, yes, and they received their present naming only in 1960 by a strong-willed decision of…

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Jeans: one and a half century frantic success
Who could have imagined that a very young tailor, originally from Bavaria, would lay the foundations of world fashion trouser half a century ahead. And even more. His name was…

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How did Giuseppe Garibaldi contribute to modern fashion?
About Giuseppe Garibaldi (1807−1882) heard - and even studied in school - almost everyone. He was a patriot of Italy, a fighter for the independence and unification of the country.…

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